Give customers a better experience
A portal, booking tool, membership product or service app that makes it easier to get something done.
App Development
Turn your idea into an app
people can use.
We design and build custom apps for your customers, your team or your next business idea. From a first working version to a connected product, we handle the experience, development and launch.
Let’s talk Free first conversation. No commitment.
Built here: arcSolara, our own AI app, available on the web and as a Mac app.
How the work connects
01Define the first win
Who it helps + what it does
02Build the experience
Design + working software
03Launch and improve
Testing + real feedback
Experience behind
the approach.
2×Revenue & lead generation
Casoro · Marketing leadership
Casoro · Marketing leadership
+63%University enrollments
California Coast · Marketing leadership
California Coast · Marketing leadership
25+Years connecting strategy,
creative & technology
creative & technology
If this is where you are
The idea is there. The app still needs to happen.
You have an app idea, but need someone to turn it into a clear plan and working product.
Your team runs a process through spreadsheets, email and workarounds that existing software does not quite fit.
You have a prototype that needs better design, reliable behavior or a path to launch.
The Synergy Marketing approach
Start with the person using the app and the result they need. Connect that first useful action with your offer, customer journey and existing systems. Then choose the smallest version that does the job well and build from there.
What this changes for you
A product people can use.
A build you can understand.
Give your team software that fits
Replace awkward workarounds with an internal app built around your process and the information people need.
Bring a new product to life
Test a business idea with a focused first version, then use what you learn to decide what comes next.
The work, agreed together
What we’ll
work on.
We’ll agree on the deliverables, fee and responsibilities before starting.
A clear first version
Users, key actions, required features and success criteria. We separate launch essentials from later possibilities.
Design and working software
User journeys, interface design, front-end and back-end development, with the accounts, data and integrations your scope requires.
Testing and launch
Check the important user journeys, permissions and failure paths. Prepare hosting and the agreed release with clear responsibilities.
Handoff and next steps
Documentation, access and an explanation of how to run the app. Agree on maintenance, support and future development.
Before the build, we agree on scope, fee, timeline, code ownership, access, hosting and running costs. Web, desktop, mobile and app-store requirements are assessed for your project; maintenance and later features are scoped separately.
Let’s talkWhat the change should make possible
From “what if”
to “here it is.”
An app we designed and built
An idea, built
into a real app.
arcSolara
Our own app, available on the web and Mac.
FROM IDEA TO WORKING PRODUCT
Conversation, context and action in one app.
David created arcSolara within RE² Media to help people move from a conversation into the work. It brings AI assistants, shared context and workflows into one product.
The work spans product planning, interface design, front-end and back-end development, integrations and desktop delivery. It is also core technology for the business solutions we develop.
Text and voice interactionContext across connected workWeb and Mac access
Open arcSolara on the web Download arcSolara for Mac Actual app capture. arcSolara continues to evolve. The download page lets you choose Apple Silicon or Intel.
Choosing where to start
Start here if this sounds like you.
Start here if you need a new app, an internal business tool or help turning an existing prototype into a usable product.
If the main need is connecting tools you already use, an automation project may be a simpler place to begin.
Explore AI & AutomationDS
Work directly with David.
You work with David Silviera from the first conversation through implementation. He brings more than 25 years across marketing, design, websites and technology, supported by the AI agents and tools he develops.
Meet David and RE² MediaBefore we talk
Your questions.
Answered.
Know what the next step involves.
Is the first conversation free?
Yes. There is no charge or commitment to start a conversation with David. We can discuss the situation, ask questions and see whether we are a fit. Any paid review, project or ongoing support is scoped and priced separately before work begins.
Do I need a finished specification?
No. Start with who the app is for, what they need to do and what is getting in the way. We can help define the first version before agreeing to the build.
What kinds of apps can you build?
Customer portals, internal business tools, dashboards, membership products and AI-powered apps. We choose the platform around the users and requirements, then agree on the features and delivery.
Does every app need AI?
No. An app should do its job well. We include AI when it helps people complete a useful task, with clear permissions, review points and running costs.
Can you build for web, desktop or mobile?
We build web apps and assess desktop or mobile delivery around the project. arcSolara is available on the web and as a Mac app. Device support, native features, packaging and any app-store submission are defined in the scope.
Can you improve an app that already exists?
Yes. We review the current design, code and setup first, then agree on what can be improved, reused or rebuilt.
Who owns the code and maintains the app?
Code ownership, third-party licenses, accounts, handoff and ongoing responsibilities are agreed before work starts. Maintenance and further development can be scoped as ongoing support.
How much does an app cost?
The cost depends on the features, integrations and platform. The first conversation is free. We can then agree on a discovery step or build scope, fee and running costs before you commit.
Let’s connect the right pieces
One conversation.
See what’s possible.
Your first conversation is free. Bring a problem, an idea or a goal. We’ll talk about what’s happening, where the opportunity might be and whether we’re the right fit to help.