Know what gets attention next
Put requests in order and give the team a reason for what takes priority.
Fractional CMO
Give your marketing a direction.
And someone to lead it.
Get senior marketing leadership without hiring a full-time CMO. David sets priorities, coordinates your team and partners, and helps turn the plan into work that gets done.
Let’s talk Free first conversation. No commitment.
Experience includes marketing leadership at Casoro and California Coast University.
How the work connects
01Find the leverage
Data + brand + customer insight
02Align the work
Priorities + people + execution
03Learn and adjust
Business goals + useful measures
Experience behind
the approach.
2×Revenue & lead generation
Casoro · Marketing leadership
Casoro · Marketing leadership
+63%University enrollments
California Coast · Marketing leadership
California Coast · Marketing leadership
25+Years connecting strategy,
creative & technology
creative & technology
If this is where you are
You have marketing activity. You need it to add up.
Campaigns, content and your website compete for attention without a shared business priority.
Reports show channel activity, but leave questions about brand, early customer touches and the real reason people buy.
You keep becoming the person who joins the dots, briefs suppliers and decides what happens next.
The Synergy Marketing approach
Start with the business goal. Look at the numbers and the parts they don’t explain. Decide which opportunities deserve attention, then lead the team, agency or suppliers through the work. That is Synergy Marketing in practice.
What this changes for you
Give the team
clear direction.
Bring in experienced leadership
Get senior marketing judgment at the level of involvement your business needs.
Keep the plan moving
Coordinate the people doing the work, review what changed and adjust when the evidence calls for it.
The work, agreed together
What we’ll
work on.
We’ll agree on the deliverables, fee and responsibilities before starting.
Business and marketing assessment
Review the goal, current activity, available data and overlooked brand or customer journey signals.
Prioritized marketing roadmap
Agree on the opportunities, sequence, responsibilities and measures that give the work a shared direction.
Ongoing leadership and coordination
Work with your team, agency or vendors through an agreed decision and review cadence.
Performance review
Connect reporting to business questions. Identify what the numbers show, what they miss and what to investigate next.
We agree on David’s responsibilities, time, review cadence and fee. Campaign production, website work and software builds are included when they are part of that agreement.
Let’s talkWhat the change should make possible
Less marketing by reaction.
More decisions with a direction.
Choosing where to start
Start here if this sounds like you.
Start here if you have people or suppliers doing marketing and need someone experienced to lead it.
If you only need one defined website or workflow fix, a scoped project may be all you need.
Explore a focused Solution SprintDS
Work directly with David.
You work with David Silviera from the first conversation through implementation. He brings more than 25 years across marketing, design, websites and technology, supported by the AI agents and tools he develops.
Meet David and RE² MediaBefore we talk
Your questions.
Answered.
Know what the next step involves.
Is the first conversation free?
Yes. There is no charge or commitment to start a conversation with David. We can discuss the situation, ask questions and see whether we are a fit. Any paid review, project or ongoing support is scoped and priced separately before work begins.
What does a Fractional CMO actually do?
A Fractional CMO provides senior marketing leadership through an agreed level of ongoing involvement. That can include strategy, prioritization, team and supplier coordination, and performance review. The responsibilities are defined around your business.
Can you work with our existing agency or team?
Yes. We can connect the people and capabilities you already have. Decision rights, responsibilities and handoffs are agreed so the engagement adds direction rather than another layer of confusion.
Is this just strategy, or will you help execute?
RE² Media connects strategy with implementation. The CMO engagement defines what David leads and coordinates. Creative production, campaigns, websites and systems can be included or scoped separately according to the work required.
How do you measure the impact?
We agree on business goals and useful indicators before the work begins. We review available data alongside customer and operational context, recognizing that branding and early touches are not always cleanly attributable.
What will it cost?
The fee depends on the agreed involvement, responsibilities and delivery scope. We discuss those before a proposal is accepted. Advertising spend, software costs and any outside production are identified separately where relevant.
How do we start?
Send an inquiry describing the business, your current marketing setup and the change you want. We can discuss fit and define the initial assessment, ongoing responsibilities and review cadence.
Let’s connect the right pieces
One conversation.
See what’s possible.
Your first conversation is free. Bring a problem, an idea or a goal. We’ll talk about what’s happening, where the opportunity might be and whether we’re the right fit to help.